NAOS stands out in Skincare, with the aim of extending its scope to Human care (Health, Beauty, Well-being).

By working with a unique network of pioneers in health, beauty and well-being, NAOS has been over laws to create authentic products that respect the skin and act when and where they are needed.

NAOS has propelled itself to the position of a major international figure in Skincare through the success of its 3 brands:

He began his career in a pharmacy located in the Gare de l’Est train station in Paris, working in close contact with clients. This experience was the basis of his determination to better understand the needs of all and to address them differently.

In 1973, he worked alongside Jean-Henri Belin the Managing Director of the PHARMEX pharmaceutical laboratory, which belonged to MERCK and RICKER. He then became the Director of GOUPIL laboratories alongside its founder, Jean-Jacques Goupil. He left due to an ethical disagreement over the formulation of his sun care products.

Jean-Noël Thorel’s pioneering vision naturally led him to entrepreneurship. In 1977, Jean-Noël Thorel founded CEREDAP (Centre d’Etudes et de Recherche en Esthétique et Dermatologie Appliquée) the research center, where he created the first Bioderma and Institut Esthederm products.

Starting from the principle that « When skin is suffering, rather than over-treat it, it must be taught to function properly », he created innovative product concepts with the support of renowned dermatology and biology researchers and registered his first patents.

With the creation of new modes of action inspired by the skin and passing trough the skin barrier, he contributed to regulatory changes and changed the paradigm of traditional cosmetics in the Skincare field.



Since 1988, all Bioderma, Institut Esthederm and Etat Pur products have been created and manufactured in France, in Aix-en-Provence, at the NAOS Les Laboratoires site.  More than 90 million units were produced in 2017, thanks to the inauguration of a new high-speed specialized production unit for the manufacturing of Bioderma micellar water.

All NAOS products are manufactured from raw materials whose quality undergoes stringent testing by our standards control Laboratory. This internalized control department helps us to be fully in control of our formulas and to guarantee that our products meet the strict quality and safety standards that we demand. Our laboratory’s validation is mandatory before any raw material may be used in the manufacturing process. Each of our products undergoes an average of 125 tests, from the analysis of raw materials all the way to the final product and packaging.